Making Life Playable
We research and build play for games, services and campaigns

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Playful on Video

Annie Machon speaking at Playful 2014 Mudlark’s New Year begins with something from the previous one: we are launching the videos from Playful 2014. The first three are available on our Vimeo channel today and we will feed you the rest over the next week or so. Looking at the event through these particular lenses,…

Supermarket cards

Playable Supermarkets

A range of current  loyalty cards Chromaroma was in effect a gamification and a Quantified Self  facility for the public transport user, using the Oyster Card sytem. We wanted to explore how else we could develop this thinking and very quickly we alighted upon loyalty schemes. People use their various loyalty cards as easily and…

Hidden Card Game Players

The Hidden Card Game

I promised I’d come back after Playful and write some more about the Hidden card game, giving more details about how the game worked. Every attendee received two random cards in their snazzy delegate’s envelope – for the rest of the day, during time between speakers, they challenged each other with those cards (and any others they…

Wend UI Concept

Wending Our Way into Europe

We are very pleased to be announced as one of the first companies to secure phase-1 grant funding from the SME Instrument of the EC’s new Horizon 2020 scheme, which supports the formation of the business and development plans of innovative SMEs. Mudlark is among the 155 small and medium-sized enterprises (SMEs) selected from 2,662…


At the River

We were approached by a client to make a game which could be played by a group of people in a festival tent. The idea was that anyone could join in (or drop out of) the game at literally any time. The game should be instantly understandable, suitable for children and fully co-operative. It should…

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People we have worked with

BBC Channel 4 Games for Change Ogilvy Royal Shakespeare Company