A re-imagining of the university prospectus.
A university prospectus designed and built from the ground-up to encourage enrollment of prospective students using the shopping basket metaphor.
Our challenge was to make the process of choosing a Ravensbourne course a breeze. Our approach was to simplify the process; a student can scan a QR code found in the printed prospectus and be taken directly to a mobile-optimised view of a course.
Any course can be saved in to the ‘Course Cart’ where the selections can then be shared with friends and family, or downloaded as a PDF.