Archive: social impact

Half The Sky Mobile Games finalists for INDEX: Award

We are delighted to announce that our suite of mobile games for Half the Sky Movement/Games for Change have been selected as finalists for the 2013 INDEX: Award.



A film about the development of Half the Sky.

INDEX: Award is a prestigious biennial design award, set up in 2005 by INDEX: Design To Improve Life to acknowledge and reward companies developing creative solutions to global and local challenges. Spread across five different categories - Body, Home, Work, Play, and Community – previous winners include groundbreaking social housing projects, One Laptop Per Child, an airbag for cyclists and the Tesla roadster.

Mudlark worked tirelessly with  to design the three games - Worm Attack9 Minutes and Family Values - in a way which would have a genuinely positive effect in India and East Africa, especially amongst women and girls. We are particularly pleased our work, blending social impact content with compelling gameplay, has been recognised in the Play & Learning category.

Downloaded over 25,000 times to date, the Half The Sky Movement games were designed for target audiences on non-smart, low-end, widely-available mobile handsets and built in J2ME – a platform for older “feature phones”, still dominant in the developing world.

Winners of the INDEX: Awards will be announced on 29th August at the home of Hamlet, Kronborg Castle, Helsingør (Elsinore), Denmark before a public exhibition opens across Copenhagen on the 30th August.

We will be sporting our black ties and crossed fingers.

Mobile Games on Film

So our Half the Sky social impact games are now feeding through the Nokia app store before publisher Games For Change and its partners start distributing them in Africa and India.

Our Matt Watkins went to Kenya towards the end of the development process for some game-testing. Here’s a film about it, made by Ed Owles for Worldview films.



A film about the development of a series of mobile phone games for India and Africa.