Archive: locative

Derby 2061

Today we’re ‘releasing’ a new ‘thing’. It’s an experiment…. a prototype… we’re not sure what it is yet…

Throughout the summer we’ve been playing with existing locative platforms. A lot of the time we get asked by clients to build them something using location, but a lot of the time it’s either just too damn expensive for the project, or would take away from the project by being tacked on to an otherwise nice tight package. Frustrated by the cost of new development, we decided to spend time messing around with what’s already out there. Even though we don’t like them so much, we started playing with QR codes to create contextual portals of interactivity, rather than strictly GPS-enabled gubbins. These were cheap, quick, easy like digital sketches. We tried out SCVNGR in a museum (in the V&A!).

Two of my favourite things are stories and time-travel. Everyone at Mudlark knows this. I like the layer that historical knowledge can apply to the everyday. It’s what Augmented Reality endeavours to do. Sometimes you don’t need apps, and sometimes you do. There are a few out there that have tackled history, so we thought we’d have a go at the future.

'Girl X' from Derby 2061
‘Girl X’ from Derby 2061

It started with Derby Train Station. I think we were just testing to see if Foursquare would let you make something up. It did. So we made an alternate version of the train station “location”. It was some time in the future, when a Monorail (the first sign of the future) arrives in town, and Toby started adding ‘tips’ about Memory Ports in the carriages (this set ended up setting the tone for the whole of the project).

On the next trip out of town, I checked into the future Derby Monorail Station on Foursquare instead of the present day version. The ‘Tip’, rather than a commercial for something around me, felt more like a story. It felt like a nugget of another layer. It made me want to find more. Add to that a healthy dose of Pat Cadigan and Philip K. Dick and the next thing you know there’s a spreadsheet and collaborative Google Map open and we’re barn-storming what Derby will be like in fifty years.

A bit of time and a fair bit of thinking later, and it’s ready to road test. Fifty locations scattered around Derby city-centre and Darley Abbey (where our studio is) exploring what the city might be like in fifty years’ time. There’s a story in it to find. In fact there are a few. There’s the story of new industry, of civilian life in a new culture changed by it, the story of buildings being repurposed, of politics, of clock-making and time. All told by a female guide from the future.

Luckily, Foursquare have just released ‘Lists’, providing us with an easy way to share the whole story with users. Click here for that. We’re also making a Wiki for all the bits of story we’ve invented, and hope to add more to it if people add nuggets of their own to the locations.

Greg’s still on the fence about this project. He keeps asking me what ‘it’ is. So, for Greg:

It’s an experiment to find out the following:

  • Can you tell a story on Foursquare?
  • Will users engage with it?
  • Will Foursquare and it’s user base let you mess with the program?
  • How does it square up as the surface layer of a deeper story (tested out on the Wiki but possibly transferable to long-form print)?
  • Is it just me being me, or can checking in to things that aren’t there feel like the future (or past)?

It’s right on time to be something for a load of southerners to play with when they come to Derbyshire this week to immerse themselves in old industry at our Laptops & Looms three-day event, where we visit the historical heart of the Industrial Revolution, sitting in silk mills pondering the future.


Nose to the grind stone this month.

We are currently in pre production on 4 games this month; 2 massivily multiplayer mobile games, 1 locative mobile game for iPhone, and a huge new game supported by channel 4.


As well as developing our own IP, we have been working with a range of nice people at a major global phone network operator, the beeb, and our friends at the Royal Shakespere Company. The website will eventually go online next month once we can agree on exactly the right number of birds in a flock.