We are very pleased to be announced as one of the first companies to secure phase-1 grant funding from the SME Instrument of the EC’s new Horizon 2020 scheme, which supports the formation of the business and development plans of innovative SMEs.
Mudlark is among the 155 small and medium-sized enterprises (SMEs) selected from 2,662 proposals from 21 countries. We have won funding to do a business feasibility study for the successor to our travel game Chromaroma, in a proposal entitled Off the Rails.
Chromaroma started as an experiment in ambient gaming – using Transport for London’s iconic Oyster smartcard system to return people’s travel data to them in the form of gameplays.
Since its 2010 launch, Chromaroma has had thousands of players, attracting global interest from transport systems and operators. Mudlark has consequently grown a unique expertise not only in data-driven game design but also in transport policy, behaviour change, sustainable travel and mobility technology.
We are now calling the Off the Rails product “Wend”, reflecting its multi-modal ambitions to give players back useful, playable information across all their transport modes as they wend their ways through the world. Unlike Chromaroma, it will not depend on a ticketing infrastructure, using mobile devices instead of smartcards.